Skip to content


The Three Counties Showground, which hosts some of the UK’s biggest celebrations of agriculture and horticulture, has today announced it has appointed a new agency to handle its PR and manage its social media accounts.

Nathan Rous PR was chosen following a competitive five-way pitch with the new partnership officially launched this month.

Senior members of the Three Counties management team will work alongside the Shropshire-based firm to create a new strategic direction for communications around high-profile events at the showground including the RHS Malvern Spring Festival, The Royal Three Counties Show and the Malvern Autumn Show.

Diana Walton, head of shows, said the showground had undergone a massive transformation over the last few years and wanted a fresh and innovative approach to PR.

“We were looking for an agency to challenge the way we think and in a very competitive pitch process the Nathan Rous PR team stood out, demonstrating the expertise, capability and enthusiasm that we need in a partner,” she added.

Director and founder Nathan Rous said today he was delighted to have secured the contract at such an exciting time for the prestigious site in Malvern, Worcestershire.

Mr Rous said they were extremely proud to be working with the Three Counties Showground as they embark on their next chapter.

“It’s a very exciting brief that appeals to all our strengths from pulling together creative content across a host of mediums to boosting engagement with target markets and new potential customers. Our team is thrilled to be working on this new account.”

The Three Counties Showground also hosts a number of other events including the annual Farming Conference and CountryTastic

Founded in 2008 Nathan Rous PR has gone from strength to strength with clients in the UK, Europe and US. The recent acquisition of two big brands in America has also seen the company grow its workforce.

Other clients include international bikeshare firm nextbike, Christmas tree specialists Pines & Needles and Shropshire’s Sansaw Estates.

Photo L to R: Suzy Hillier, Head of Commercial at Three Counties, Nathan Rous Director & Founder of Nathan Rous PR and Diana Walton, Head of Shows at Three Counties.

Join Our Newsletter

Be the first to hear our news

© Three Counties Agricultural Society 2024 - Registered Charity No. 511868