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Three Counties has announced that the new Midsummer Garden Life Festival, has been extended to three days from 23-25 June, 2021, to enable more visitors to safely come together and celebrate their passion for plants, food, music and their love of the great outdoors.

Following the disappointment of the cancellation of RHS Malvern Spring Festival for the last two years, Three Counties has curated this new and exciting Festival to offer visitors a chance to buy the very best summer plants from 40 of the UK’s leading nurseries including Hardy’s Cottage Garden Plants, New Forest Hosta, Pheasant Acre Nurseries, Priorswood Clematis and Kitchen Garden Plant Centre.

When it comes some much-needed retail therapy, Festival goers can select from over 100 carefully chosen gardenalia and craft stalls for a unique selection of gifts for homes and garden.

Visitors to the Midsummer Garden Life Festival need not worry about foreign travel restrictions as they will be able to experience three, theatrically themed, floral holiday destinations, without the need of a passport or the any need to quarantine!

Flaming June in an English Garden
Visitors can begin their Festival travel experience with a ‘staycation’ that celebrates the  best of a flaming June in the UK. The centrepiece will be a richly planted classic English garden which is being created by innovative, Worcester based landscape architect and Garden Designer Ruth Gwynn. Visitors will be enveloped in the heady fragrance and rich colours of Midsummer, as they walk through the verdant garden bursting with blooms including roses and lavender.

As June is the peak of the British Strawberry season, visitors will be able to celebrate the taste of summer with a selection of the very best local Strawberry varieties which are being grown especially for the Midsummer Garden Life Festival. Quintessential English music will entertain visitors as they enjoy the best of British food and drink, from elegant Afternoon Teas to gourmet Fish and Chips. There will also be a bevy of British beverages available too including traditional local ciders and botanical summer gins.

Magic of the Mediterranean
Next, Festival goers who are missing their holidays to Europe, can take a stroll into the dry heat and aromatic scents of an ancient olive grove, in a Mediterranean garden created by Olive Tree Specialist Villaggio Verde. Visitors can relax to cool sounds of Latin jazz and enjoy a Mezze of Greek cuisine and refreshments.

Island Exotic
Then it is time to take off, on a jet-lag free trip across the world to enjoy far away, exotic destinations created by award-winning garden designer Peter Dowle and Leaf Creative. The first stop is a vibrant and colourful visit to the floral and musical delights of a Caribbean Island, serenaded with the joyous rhythm of a steel band. Then it is on to the last leg of the travel tour, to enjoy a relaxed stroll through a tranquil acer-filled woodland garden glade in the Far East.

The Happiness Theatre
At the heart of the Festival is the Happiness Theatre which will provide a host of music and musings from special guests including RHS Malvern favourite and gardening guru Carol Klein (pictured), who will be talking to Festival goers throughout the three days.  There will also be plenty of Midsummer madness from garden designer James Alexander Sinclair, who will be revelling in revealing some of his lesser-known cultural talents, with readings from a selection of his favourite floral poetry.

Commenting, Head of Shows, Di Walton said, “We are excited to be able to create a floral and cultural spectacular for people to enjoy, where they can come together safely within our 90 acres Showground and share in the beauty and culture of Midsummer. This will be unique event with a real celebratory Festival vibe, which we hope encapsulates the height of Midsummer, through plants, food and music.

We will of course be following all the latest Government social distance guidelines and are offering limited access to the Showground each day and therefore advance booking is essential.”

Series of Life Festivals
The Midsummer Garden Life Festival in June is the first of Three ‘Life Festival’ Events taking place at Three Counties Showground this summer.  In July the Showground will open the gates to The Three Counties Good Life Show, which will be providing a fabulous few days of fun for those looking to have a go at growing their own in their garden or plot.  The third summer Festival will be a The Fun Life Festival in August, which as the name suggests will be a fun filled Festival for the whole family to explore the many joys of outdoor living.

Tickets for The Midsummer Garden Life Festival are available from

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