Skip to content
SOLD OUT

Winter Glow lights the iconic Malvern skyline on opening weekend of the regions premier festive event

Winter Glow, the region’s largest multi-attraction event based at the Three Counties Showground, Malvern, has officially launched Christmas 2022!

Winter Glow kicked off the festive season this week and invited everyone to embrace all things Christmassy, with an impressive line-up of activities and excitement on offer. The brand-new immersive Light Trail, alongside the Giant Observation Wheel which can be seen from miles away, is a beacon of festive fun with so much more awaiting visitors at this regional winter wonderland.

Along with the Personalised Santa Experiences, visitors can also take part in a newly themed Light Trail ‘A Christmas Odyssey’, ride a 120ft Observation Wheel, skate on the Indoor Ice Rink, and browse Winter Glow’s brand-new Christmas Market, with a selection of local traders, crafters and artisans. The Food Quarter, Ice Cafe and Bavarian-style bar are also cosy places for visitors to refuel after all that festive fun!

With 4 bookable events to enjoy, the first visitors entered the spell binding grotto adventure for Personalised Santa Experiences, full of fantastical surprises. Families were transported to a festive wonderland as they arrived and were greeted by Santa’s Head Elf, Jingle, who has some cheeky challenges for them to complete before making their special journey through the winding buildings to Santa’s Toy Workshop.

On arrival to the workshop, full to the brim with authentic sights, sounds and smells, visitors were once again by greeted by Elves and invited to explore their magical surroundings. Each family were then shown to their special appointment to meet Santa in his cosy grotto.

The experience didn’t stop there! After their visit with the big man, families enjoyed Mrs Claus’ Bakery, where each child decorated their own Christmas biscuit, before heading back into the Winter Village through the The Old Sweet Shoppe and North Pole Letter Box, to enjoy a selection of festive street performers and the magical atmosphere that follows them.

The ice skating sessions are also now open daily and take place within one of the West Midlands’ largest Indoor Ice Rinks.The rink is open to all, with skate aids for children and seating close by for no skaters to sit and watch.

Heading outside, the Light Trail winds across the showground, taking in Candy Cane Lane, Christmas Island and even a Narwal and Ship, seeing is believing! The twinkly lights, giant installations and photo opportunities along the route, were enjoyed by throngs of early VIP visitors and on selected dates in December, there are even Dog Friendly light trail sessions for pampered pooches. Jingle the Head Elf added:

All of my elves are busy sprinkling our special brand of Winter Glow Christmas magic across the Three Counties Showground and we look forward to welcoming guests throughout the festive period, to our little corner of Christmas magic in Malvern.”

Join Our Newsletter

Be the first to hear our news

© Three Counties Agricultural Society 2024 - Registered Charity No. 511868